Our sponsorship of Sloan sales conference was definitely worth it. I received a significant number of inquiries surrounding our technology and services. Most questions were around NexiCall, a service that allows users to search their phone calls in text. This was expected. Our initial market research demonstrated a strong value-add for professionals in Sales. We plan to conduct further studies to understand and quantify the impact to Sales professionals.
Ease-of-use and accuracy were the focus of most questions. Most people said it would nice if NexiCall could be a set-and-forget service; but, they seemed to agree that this is a useful service and would definitely would give it a try. I look forward to more registrations.
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